17+ Years Online
MARCLOYDMIRADOR
Senior Web Development Manager — Creative web development and design leadership across Software DevOps, Agile delivery, e-commerce, marketing tech, and high-converting user journeys.
01.System Specs
Creative Web Development and Design Manager with 17+ years of extensive knowledge in Software DevOps, Agile development management, e-commerce, marketing, technical customer support, and web development/design. Software Engineer Tier 3, able to devise effective user journey strategies that boost conversion performance.
I lead Magento, Shopify, and CMS platforms from architecture through live deployment — directing technical strategy, mentoring cross-functional teams, integrating payments and OMS tools, and shipping headless and traditional storefronts for global brands and enterprise clients.
Education: Bachelor of Science in Computer Science, AMA Computer College, Olongapo City, Philippines (2003–2010). English language proficiency — spoken and written.
"Able to devise effective user journey strategies that boost conversion performance."
17+
Years Experience
19+
Shopify Stores
Shopify · Magento · CMS
Platforms
E-commerce Ops
Focus
02.Tech Stack
Frontend & E-commerce
Shopify Theme Dev
Adobe Commerce / Magento 2
PrestaShop
WordPress
React
AngularJS
jQuery
HTML5 / WCAG
Liquid
Blade / Handlebars
Backend & Cloud
PHP 7+
Laravel
CodeIgniter
Yii
Node.js
Node-RED
.NET Framework
Amazon ECS / EC2
DigitalOcean
Cloudflare / Fastly CDN
Databases & APIs
MySQL / MariaDB
MSSQL
MongoDB
CouchDB
SQLite
GraphQL
Shopify API
Lazada / Shopee / TikTok Shop
Maya / Stripe / Dragonpay
Zendesk / Graas OMS
Marketing, UX & Delivery
Google Ads / Analytics
GTM / GMC / GSC
Brevo / Mailchimp / PushOwl
Figma / Adobe XD
Wireframing
Conversion Funnels
Agile / Scrum / UAT
JIRA / ClickUp / Asana
GitHub / GitLab / Bitbucket
CI/CD & Live Deploys
03.Deployed Work
04.Mission Logs
Web Operations and Support Manager
Primer Group of Companies — Aeroworx Corporation
10/2020 – 06/2025 · Metro Manila, Philippines
- ▹Directed technical strategy for Magento-based e-commerce platforms; owned redirections, catalogue UX (monogramming, geolocation), IP whitelisting, and Fastly maintenance-mode processes.
- ▹Oversaw custom features and integrations: product monogramming, Google/Facebook social login, Zendesk live chat, Sendinblue/Brevo, and Graas OMS.
- ▹Led Agile execution — sprints, UAT, CI/CD live launches, deployment roadmaps, and incident response for platform uptime.
- ▹Primary client liaison for warranties, retainers, mockup sign-offs (Home, PDP, PLP, Checkout), and cross-team mentoring via Basecamp (incl. TUMI PH Ecommerce Accelerator).
- ▹Delivered Shopify and Adobe Commerce (headless/traditional) storefronts with interactive, conversion-focused customizations.
Freelancer — Web Development Management
Upwork
11/2015 – Present · Sta. Clara, California
- ▹Project-based e-commerce (Shopify / Magento / PrestaShop) and CMS (WordPress / Drupal) engagements across varied client setups.
- ▹Google Analytics & tagging leadership for marketing teams; UAT fixes; WordPress plugin/theme customization.
- ▹Payment gateway integrations (PayMaya, Dragonpay) and architectural work for Anchanto, Orbitvu, and Tangiblee components.
Laravel/Vue.js and Magento 2 Developer Lead
ZALA
03/2020 – 09/2020 · New South Wales, Australia
- ▹Led Magento/Laravel project strategy, sprint planning, stand-ups, and retrospectives with stakeholder-facing communication.
- ▹Guided Magento best practices, code quality, and technical debt; introduced Laravel analytics dashboards over Magento data.
- ▹Owned risk mitigation, budget oversight, and KPI dashboards for data-driven delivery.
Drupal Developer
Eclaro
08/2018 – 10/2018 · New York, USA
- ▹Maintained and developed a PDF reader integrated with Drupal CMS for blueprint storage and audit workflows.
- ▹Drupal database administration and ReactJS UI implementations.
Senior Web Developer / Project Manager
Future Internet
02/2017 – 03/2018 · Dubai, UAE
- ▹Delivered web and mobile apps for UAE government entities; shipped React Native / Ionic apps to Google Play and Apple App Store.
- ▹Used headless Shopify so mobile apps and internal systems could share commerce data; worked with Airport MIS, Odoo, and SharePoint.
- ▹Planned sprints for penetration-test-ready enterprise web and mobile releases.
Software Engineer Tier 3
InterGlobe Services — client: Emirates Group
03/2016 – 11/2016 · Dubai, UAE
- ▹Agile delivery of live website and email-template fixes across clients, environments, and resolutions (Litmus-tested).
- ▹Headless Sitecore dashboards/reports; AngularJS design fixes; responsiveness, WCAG, and device-compatibility remediation.
Senior Web Developer Lead / Systems Analyst
Qeemah Integrated Media Solutions
12/2013 – 02/2016 · Abu Dhabi, UAE
- ▹Led design and development of client websites via Agile delivery; responsive HTML5/Bootstrap with Node.js for Shopify API and Liquid theme work.
- ▹Built Magento and PrestaShop e-commerce (Balloons Trading); WordPress custom themes/plugins; ASP.NET/C# and occasional Ruby on Rails cloud apps.
- ▹Hybrid mobile development with PhoneGap/Cordova; ongoing client site, server, and email support.
Software Developer
Rocket Internet GmbH — Lazada E-services Philippines
05/2012 – 10/2013 · Makati, Philippines
- ▹Magento 2 module releases for daily business requirements; major MySQL architecture and query work under Agile.
- ▹Built large-scale ASP.NET/C# tools and SOAP/JSON/PHP APIs for warehouse, 3PL, product, and marketing operations.
- ▹Improved workflows with AngularJS/Node.js integrations and social/promo tooling for Marketing.
Web Developer Contractor
168 Media Creative
04/2012 – 06/2012 · Makati, Philippines
- ▹AngularJS e-learning UI on HMVC CodeIgniter; reminder and announcement modules with ACL.
- ▹Designed mockups and customized Shopify themes to match approved designs.
Web Developer
Modelworks Philippines / Funguy Studio
04/2010 – 04/2012 · Makati, Philippines
- ▹Developed and maintained online shopping sites and client websites (ASP.NET/C#, PHP Magento/WordPress, AngularJS, jQuery).
- ▹SEO-focused PHP/MySQL/MongoDB builds; REST/SOAP distribution channels; collaborated on Flash/Unity game enhancements.
Junior Web Developer / IT Administrator
Digital Web Group, Inc.
07/2009 – 04/2010 · Olongapo, Philippines
- ▹Built portals with PHP (CodeIgniter, Zend), HTML, and MySQL; AngularJS-driven responsive UI across browsers.
- ▹Photoshop UI assets and Flash ad banners; AutoCAD e-vehicle prototypes for client presentations.
Face-to-face Freelancer
Various Clients (direct)
03/2008 – 07/2009 · Olongapo, Philippines
- ▹Arduino/C# robotic arm stepper; resort accommodations site; billing inventory UI and barcode POS grids.
- ▹Built transport regulation, job posting, and events/promotion websites.
IT Support
Olongapo City Hall — MIS Department
06/2008 – 08/2008 · Olongapo, Philippines
- ▹Department support for design assets, MS Access/VB apps, network setup/troubleshooting, and PC job orders.
05. What's Next?
Let's Build Something That Converts
Open to web operations leadership, Shopify/Magento programs, and conversion-focused builds. Reach me at marcloyd.mirador@gmail.com — I'll get back to you.